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Eleven JELD-WEN Products Backed by the Good Housekeeping Seal
March 27, 2006 — 
The Good Housekeeping Seal
Eleven JELD-WEN product lines and all windows and doors constructed with AuraLast™ wood have earned the Good Housekeeping seal.
- 95 percent of consumers are aware of the seal and respect it as an icon
- Good Housekeeping Institute evaluates product claims to ensure performance
- Each product is backed by a two-year limited warranty by Good Housekeeping
- 87 percent of consumers are more inclined to buy a product that has the Good Housekeeping Seal when choosing between brands similar in price and features
What is the Good Housekeeping Seal?
The Good Housekeeping Seal is a concise statement and visual representation of the Good Housekeeping consumer policy. Since 1902, Good Housekeeping magazine has maintained a unique consumer protection policy that applies to the products advertised in its pages. If any product that bears the Good Housekeeping Seal proves to be defective at any time within two years from the date when it was first sold to a consumer, Good Housekeeping will replace the product or refund the price paid for it. This warranty covers the buyer of the product or another recipient of the product.
What does the Good Housekeeping Seal stand for?
It begins with the Good Housekeeping Institute, which is the foundation not only of Good Housekeeping's unique editorial product, but also of the advertising that accompanies it. The Good Housekeeping Institute is the guardian of truth, accuracy and assurance – a promise that no other magazine can offer. As a result, the Good Housekeeping Seal, earned by products that pass the review of the Institute, is America's most trusted consumer icon. It commands the highest level of influence on product purchases among all consumer emblems.
What is the Good Housekeeping Institute?
The Good Housekeeping Institute is the consumer product evaluation laboratory of Good Housekeeping magazine. Founded in 1900 for the purpose of improving the lives of consumers and their families through education and product evaluation, the Good Housekeeping Institute continues in this key role today. The Institute has departments that specialize in engineering, chemistry, food, food appliances, nutrition, beauty products, home care and textiles. The Institute reviews all advertisements submitted to Good Housekeeping magazine and publishes only those that it finds acceptable. Those products are then eligible to earn the Good Housekeeping Seal. The Institute also leverages its expertise to prepare the Good Housekeeping Buyer's Guides and Institute Reports that appear throughout the magazine.
What are the requirements for earning the Good Housekeeping Seal?
Only products that have been accepted for advertising in Good Housekeeping magazine and have undergone a thorough review by the Good Housekeeping Institute earn the right to qualify for the Good Housekeeping Seal.
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