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CHARLOTTE, N.C. – Forget cookie-cutter: Today’s style trends are anything but standard.
"This year, homeowners are ready to shake things up by incorporating unexpected design details. It’s all about style with a personal twist,” said Elizabeth Souders, director of product management for JELD-WEN. “Homeowners are ready to invest in their homes and include meaningful details specific to them.”
Pride in continued home ownership, confidence in the ability to stay in the home longer, and a positive outlook on market value are behind why homeowners are taking more time and interest in improvements that are tailored to their personal tastes and fit with their lifestyles and preferences. That includes windows and doors, where JELD-WEN is finding that the interest in customization details, unusual shapes and one-of-a-kind designs is increasing.
Designers agree that incorporating a signature piece, or stand-out details are important to add visual interest this year. Rather than strictly blending in with a particular design style, homeowners are choosing options that “pop,” add interest and keep guests asking: “where did you find that?” For many, the decision is not all about resale value; it’s about surrounding themselves with things that make them personally happy and feel at home.
Small luxuries, such as interesting wood species, unique hardware, inlays or metal accents are attracting more homeowners and builders. For windows and doors, here are a few key products that JELD-WEN says are helping homeowners express their personality:
Shape of things to come
When it comes to pushing the boundary limits, homeowners are thinking big. Really big. JELD-WEN is seeing a move toward taller, wider windows and doors, including its Epic® Wood window line, where 10-foot tall windows are not uncommon and can help make a massive design statement. JELD-WEN offers many options for 7-foot and 8-foot fiberglass doors which add great curb appeal.
“It makes sense when you consider the fact that homeowners are designing not just for function, but in ways that make them happy,” said Souders. “Lots of natural light and strong design character top the list of features that many homeowners desire, and bigger windows and doors certainly help accomplish that.”
Bringing out your inner designer
Homeowners are playing a much greater role in designing their own windows and doors, and the creative options are nearly endless. Given the hundreds of glass, panel, moulding, finish and species options, JELD-WEN says the sky is the limit and homeowners are taking advantage of it. “We have had customers sketch out window designs on the back of a napkin or send in an illustration that a highly skilled artist then carves on a wood door,” said Souders.
Personal Design with a purpose
Yet even with all the personalization, home design for 2014 is anything but frivolous. The focus is solidly on quality and improvements that not only add style points, but other personal benefits as well.
For example, JELD-WEN Custom Wood windows with beautiful styling such as the European-inspired Tilt & Turn or hand-laid decorative glass can serve as visual focal points, and come standard with the long lasting durability of AuraLast® – the wood that does not rot. Homeowners can match them with a JELD-WEN® Premium Wood swinging patio door with convenient and beautiful options such as operational venting sidelights to create seamless style along with great functionality. With nearly limitless design possibilities for windows and more than 300 different combinations for JELD-WEN’s swinging patio door, they can let their imaginations run wild.
“With a little creativity, windows and doors do so much more than just improve performance, they can have a huge impact on personalizing the style of your home more than just about any other improvement you can make,” said Souders.
About JELD-WENFor more than 50 years, JELD-WEN has built its reputation as one of the world’s most reliable manufacturers of windows and doors. Today the company offers a full breadth of stylish windows and doors, and has earned numerous awards and endorsements for dependability, innovation and excellence. With a strong commitment to sustainability, JELD-WEN also is a recognized leader in manufacturing energy efficient products – providing solutions that deliver exceptional value for builders, architects and homeowners all over the globe. JELD-WEN has been an ENERGY STAR® Partner since 1998. For more information about JELD-WEN, or to find a dealer, visit www.jeld-wen.com or call 800-877-9482.